Strategic Political Communication

Rethinking Social Influence, Persuasion, and Propaganda

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Strategic Political Communication by Karen S. Johnson-Cartee, Gary A. Copeland, Rowman & Littlefield Publishers
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Author: Karen S. Johnson-Cartee, Gary A. Copeland ISBN: 9781461666301
Publisher: Rowman & Littlefield Publishers Publication: October 14, 2003
Imprint: Rowman & Littlefield Publishers Language: English
Author: Karen S. Johnson-Cartee, Gary A. Copeland
ISBN: 9781461666301
Publisher: Rowman & Littlefield Publishers
Publication: October 14, 2003
Imprint: Rowman & Littlefield Publishers
Language: English

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

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