Strategic Marketing Management in Asia

Case Studies and Lessons across Industries

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Strategic Marketing Management in Asia by Syed Saad Andaleeb, Khalid Hasan, Emerald Group Publishing Limited
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Author: Syed Saad Andaleeb, Khalid Hasan ISBN: 9781786357458
Publisher: Emerald Group Publishing Limited Publication: December 22, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author: Syed Saad Andaleeb, Khalid Hasan
ISBN: 9781786357458
Publisher: Emerald Group Publishing Limited
Publication: December 22, 2016
Imprint: Emerald Group Publishing Limited
Language: English

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.  

Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.  

Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.

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