Strategic Management

Theory and Practice

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Strategic Management by John A. Parnell, SAGE Publications
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Author: John A. Parnell ISBN: 9781483322643
Publisher: SAGE Publications Publication: January 15, 2013
Imprint: SAGE Publications, Inc Language: English
Author: John A. Parnell
ISBN: 9781483322643
Publisher: SAGE Publications
Publication: January 15, 2013
Imprint: SAGE Publications, Inc
Language: English

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

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