Strategic Management

Strategists at Work

Business & Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Strategic Management by Robert MacIntosh, Donald MacLean, Macmillan Education UK
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Author: Robert MacIntosh, Donald MacLean ISBN: 9781137035455
Publisher: Macmillan Education UK Publication: December 12, 2014
Imprint: Red Globe Press Language: English
Author: Robert MacIntosh, Donald MacLean
ISBN: 9781137035455
Publisher: Macmillan Education UK
Publication: December 12, 2014
Imprint: Red Globe Press
Language: English

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
• Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
• Includes extensive case material and interviews
• Lecture slides, tutorials, and multiple choice questions available on the companion website

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