Strategic Communication for Sustainable Organizations

Theory and Practice

Business & Finance, Business Reference, Business Ethics, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Strategic Communication for Sustainable Organizations by Myria Allen, Springer International Publishing
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Author: Myria Allen ISBN: 9783319180052
Publisher: Springer International Publishing Publication: July 16, 2015
Imprint: Springer Language: English
Author: Myria Allen
ISBN: 9783319180052
Publisher: Springer International Publishing
Publication: July 16, 2015
Imprint: Springer
Language: English

This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research. 

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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research. 

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