Strategic Brand Management for B2B Markets

A Road Map for Organizational Transformation

Business & Finance, Marketing & Sales
Cover of the book Strategic Brand Management for B2B Markets by Sharad Sarin, SAGE Publications
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Author: Sharad Sarin ISBN: 9789386042248
Publisher: SAGE Publications Publication: November 10, 2010
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Sharad Sarin
ISBN: 9789386042248
Publisher: SAGE Publications
Publication: November 10, 2010
Imprint: Sage Publications Pvt. Ltd
Language: English

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.

With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home.

With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands.

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