Storynomics

Story-Driven Marketing in the Post-Advertising World

Business & Finance, Marketing & Sales, Direct Marketing, Business Reference, Business Writing
Cover of the book Storynomics by Robert Mckee, Thomas Gerace, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Mckee, Thomas Gerace ISBN: 9781455541973
Publisher: Grand Central Publishing Publication: March 20, 2018
Imprint: Twelve Language: English
Author: Robert Mckee, Thomas Gerace
ISBN: 9781455541973
Publisher: Grand Central Publishing
Publication: March 20, 2018
Imprint: Twelve
Language: English

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.

More books from Grand Central Publishing

Cover of the book A Billionaire Between the Sheets by Robert Mckee, Thomas Gerace
Cover of the book Saint Mazie by Robert Mckee, Thomas Gerace
Cover of the book Off the Chain by Robert Mckee, Thomas Gerace
Cover of the book Homeplace by Robert Mckee, Thomas Gerace
Cover of the book Disgraceland by Robert Mckee, Thomas Gerace
Cover of the book Dark Awakening by Robert Mckee, Thomas Gerace
Cover of the book The Ten, Make That Nine, Habits of Very Organized People. Make That Ten. by Robert Mckee, Thomas Gerace
Cover of the book Your Dream Home by Robert Mckee, Thomas Gerace
Cover of the book The Duchess Hunt by Robert Mckee, Thomas Gerace
Cover of the book Small Hours by Robert Mckee, Thomas Gerace
Cover of the book Starting Over by Robert Mckee, Thomas Gerace
Cover of the book Secret of the Wolf by Robert Mckee, Thomas Gerace
Cover of the book The Fire Child by Robert Mckee, Thomas Gerace
Cover of the book Why Be Jewish? by Robert Mckee, Thomas Gerace
Cover of the book No More Hot Flashes... And Even More Good News by Robert Mckee, Thomas Gerace
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy