Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Literacy
Cover of the book Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach by Kendall Haven, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kendall Haven ISBN: 9781610698122
Publisher: ABC-CLIO Publication: October 14, 2014
Imprint: Libraries Unlimited Language: English
Author: Kendall Haven
ISBN: 9781610698122
Publisher: ABC-CLIO
Publication: October 14, 2014
Imprint: Libraries Unlimited
Language: English

Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.

Based on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.

Based on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.

More books from ABC-CLIO

Cover of the book Power, Politics, and the Decline of the Civil Rights Movement: A Fragile Coalition, 1967–1973 by Kendall Haven
Cover of the book Read On … Romance: Reading Lists for Every Taste by Kendall Haven
Cover of the book Debates for the Digital Age: The Good, the Bad, and the Ugly of our Online World [2 volumes] by Kendall Haven
Cover of the book The Praeger Handbook on Women's Cancers: Personal and Psychosocial Insights by Kendall Haven
Cover of the book American History through American Sports: From Colonial Lacrosse to Extreme Sports [3 volumes] by Kendall Haven
Cover of the book Connecting Children with Classics: A Reader-Centered Approach to Selecting and Promoting Great Literature by Kendall Haven
Cover of the book Arab-Israeli Conflict: A Documentary and Reference Guide by Kendall Haven
Cover of the book Native America: A State-by-State Historical Encyclopedia [3 volumes] by Kendall Haven
Cover of the book The Praeger International Handbook of Special Education [3 volumes] by Kendall Haven
Cover of the book Demonizing a President: The "Foreignization" of Barack Obama by Kendall Haven
Cover of the book Four by Four: Practical Methods for Writing Persuasively by Kendall Haven
Cover of the book Coming of Age in Popular Culture: Teenagers, Adolescence, and the Art of Growing Up by Kendall Haven
Cover of the book Women in Sports: A Reference Handbook by Kendall Haven
Cover of the book How Animals Think and Feel: An Introduction to Non-Human Psychology by Kendall Haven
Cover of the book The Evolution of the Costumed Avenger: The 4,000-Year History of the Superhero by Kendall Haven
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy