Status Update

Celebrity, Publicity, and Branding in the Social Media Age

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Computers, Internet
Cover of the book Status Update by Alice E. Marwick, Yale University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alice E. Marwick ISBN: 9780300199154
Publisher: Yale University Press Publication: November 28, 2013
Imprint: Yale University Press Language: English
Author: Alice E. Marwick
ISBN: 9780300199154
Publisher: Yale University Press
Publication: November 28, 2013
Imprint: Yale University Press
Language: English
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development.
 
Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development.
 
Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

More books from Yale University Press

Cover of the book Genetics of Original Sin by Alice E. Marwick
Cover of the book Edward II by Alice E. Marwick
Cover of the book Hamlet by Alice E. Marwick
Cover of the book Twitter and Tear Gas by Alice E. Marwick
Cover of the book Five Days in London, May 1940 by Alice E. Marwick
Cover of the book The Woman Reader by Alice E. Marwick
Cover of the book A Garland of Bones by Alice E. Marwick
Cover of the book Culture in Nazi Germany by Alice E. Marwick
Cover of the book Taste by Alice E. Marwick
Cover of the book Why the Constitution Matters by Alice E. Marwick
Cover of the book The Five "Confucian" Classics by Alice E. Marwick
Cover of the book Earthly Mission by Alice E. Marwick
Cover of the book The Library at Night by Alice E. Marwick
Cover of the book The Spanish Resurgence, 1713-1748 by Alice E. Marwick
Cover of the book Stumbling Giant by Alice E. Marwick
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy