Starting Up in Business Networks

Why Relationships Matter in Entrepreneurship

Business & Finance, Marketing & Sales, Public Relations, Finance & Investing, Corporate Finance
Cover of the book Starting Up in Business Networks by , Palgrave Macmillan UK
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Author: ISBN: 9781137527196
Publisher: Palgrave Macmillan UK Publication: November 17, 2016
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137527196
Publisher: Palgrave Macmillan UK
Publication: November 17, 2016
Imprint: Palgrave Macmillan
Language: English

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

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