Sport Entrepreneurship and Innovation

Nonfiction, Sports, Reference, Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Sport Entrepreneurship and Innovation by , Taylor and Francis
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Author: ISBN: 9781315393360
Publisher: Taylor and Francis Publication: November 25, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781315393360
Publisher: Taylor and Francis
Publication: November 25, 2016
Imprint: Routledge
Language: English

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.

The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

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