Sponsorship: For a Return on Investment

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book Sponsorship: For a Return on Investment by Guy Masterman, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Guy Masterman ISBN: 9781136365102
Publisher: Taylor and Francis Publication: June 14, 2012
Imprint: Routledge Language: English
Author: Guy Masterman
ISBN: 9781136365102
Publisher: Taylor and Francis
Publication: June 14, 2012
Imprint: Routledge
Language: English

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment.

Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives:

  • For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes.
  • For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications.

A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment.

Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives:

A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.

More books from Taylor and Francis

Cover of the book Media, Process, and the Social Construction of Crime by Guy Masterman
Cover of the book Jacques Lacan and the Logic of Structure by Guy Masterman
Cover of the book Latin American Cultural Studies: A Reader by Guy Masterman
Cover of the book Learning on Your Feet by Guy Masterman
Cover of the book Cultures, Contexts, and World Englishes by Guy Masterman
Cover of the book Interpreting International Politics by Guy Masterman
Cover of the book Biography of an Idea by Guy Masterman
Cover of the book Managing Negative Emotions Without Drinking by Guy Masterman
Cover of the book Design Education for a Sustainable Future by Guy Masterman
Cover of the book Jacob Neusner on Religion by Guy Masterman
Cover of the book Distributed Leadership According to the Evidence by Guy Masterman
Cover of the book The Routledge Doctoral Supervisor's Companion by Guy Masterman
Cover of the book Israel and the Family of Nations by Guy Masterman
Cover of the book Deity and Domination by Guy Masterman
Cover of the book Urban Regeneration Management by Guy Masterman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy