Spin

The Art of Managing the Media

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Affairs & Administration, Business & Finance, Industries & Professions, Industries, Politics
Cover of the book Spin by Nick Clelland, Ryan Coetzee, Penguin Random House South Africa
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nick Clelland, Ryan Coetzee ISBN: 9781776091584
Publisher: Penguin Random House South Africa Publication: May 3, 2018
Imprint: Penguin Language: English
Author: Nick Clelland, Ryan Coetzee
ISBN: 9781776091584
Publisher: Penguin Random House South Africa
Publication: May 3, 2018
Imprint: Penguin
Language: English

So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.

More books from Penguin Random House South Africa

Cover of the book Onion Tears by Nick Clelland, Ryan Coetzee
Cover of the book Thinking up a Hurricane by Nick Clelland, Ryan Coetzee
Cover of the book How to Make Your Point Without PowerPoint by Nick Clelland, Ryan Coetzee
Cover of the book Dinosaurs, Diamonds & Democracy 3rd edition by Nick Clelland, Ryan Coetzee
Cover of the book Birds – The Inside Story by Nick Clelland, Ryan Coetzee
Cover of the book Here Comes the Snake in the Grass by Nick Clelland, Ryan Coetzee
Cover of the book Guide to Birds of the Kruger National Park by Nick Clelland, Ryan Coetzee
Cover of the book Fuss-free Braais by Nick Clelland, Ryan Coetzee
Cover of the book African Myths and Legends by Nick Clelland, Ryan Coetzee
Cover of the book The Springbok Coaches by Nick Clelland, Ryan Coetzee
Cover of the book This is Namibia by Nick Clelland, Ryan Coetzee
Cover of the book No Fries on Us by Nick Clelland, Ryan Coetzee
Cover of the book The Very Best of African Wildlife by Nick Clelland, Ryan Coetzee
Cover of the book The Cutting Room by Nick Clelland, Ryan Coetzee
Cover of the book Little Ice Cream Boy by Nick Clelland, Ryan Coetzee
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy