Soft Power and the Worldwide Promotion of Chinese Language Learning

The Confucius Institute Project

Nonfiction, Reference & Language, Language Arts, Study & Teaching, Social & Cultural Studies, Political Science, International, International Relations
Cover of the book Soft Power and the Worldwide Promotion of Chinese Language Learning by Dr. Jeffrey Gil, Channel View Publications
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Author: Dr. Jeffrey Gil ISBN: 9781783098071
Publisher: Channel View Publications Publication: May 11, 2017
Imprint: Multilingual Matters Language: English
Author: Dr. Jeffrey Gil
ISBN: 9781783098071
Publisher: Channel View Publications
Publication: May 11, 2017
Imprint: Multilingual Matters
Language: English

‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

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‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

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