Social Semiotics for a Complex World

Analysing Language and Social Meaning

Nonfiction, Reference & Language, Language Arts, Linguistics
Cover of the book Social Semiotics for a Complex World by Bob Hodge, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bob Hodge ISBN: 9780745696249
Publisher: Wiley Publication: November 2, 2016
Imprint: Polity Language: English
Author: Bob Hodge
ISBN: 9780745696249
Publisher: Wiley
Publication: November 2, 2016
Imprint: Polity
Language: English

Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.

Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish.

Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination.

Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish.

Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

More books from Wiley

Cover of the book Immunology by Bob Hodge
Cover of the book UMTS Signaling by Bob Hodge
Cover of the book Professional SQL Server 2008 Internals and Troubleshooting by Bob Hodge
Cover of the book Diagnosing Dental and Orofacial Pain by Bob Hodge
Cover of the book Handbook of Nanoscopy, 2 Volume Set by Bob Hodge
Cover of the book Before I Was CEO by Bob Hodge
Cover of the book Spatial Simulation by Bob Hodge
Cover of the book Castles of our Conscience by Bob Hodge
Cover of the book Systems Dependability Assessment by Bob Hodge
Cover of the book The Abandoned Property Investor's Kit by Bob Hodge
Cover of the book Excel Data Analysis For Dummies by Bob Hodge
Cover of the book Optomechanical Systems Engineering by Bob Hodge
Cover of the book The Student EQ Edge by Bob Hodge
Cover of the book Professional Practice for Interior Designers by Bob Hodge
Cover of the book Corporate Valuation Modeling by Bob Hodge
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy