Social Networks & Social Network Analysis in Companies

An overview of the internal and external power of Social Networks

Business & Finance, Marketing & Sales
Cover of the book Social Networks & Social Network Analysis in Companies by Markus Hoffmann, GRIN Publishing
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Author: Markus Hoffmann ISBN: 9783656020417
Publisher: GRIN Publishing Publication: October 4, 2011
Imprint: GRIN Publishing Language: English
Author: Markus Hoffmann
ISBN: 9783656020417
Publisher: GRIN Publishing
Publication: October 4, 2011
Imprint: GRIN Publishing
Language: English
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Management Center Innsbruck, language: English, abstract: This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history. Chapter 2 'The Internal Power of Social Networks' is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 'The External Use of Social Networks' explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Management Center Innsbruck, language: English, abstract: This term paper is about Social Networks, Social Network Analysis, as well as its use in marketing and its history. Chapter 2 'The Internal Power of Social Networks' is about the question of what a Social Network is and about the History of Social Network Analysis. It also examines social networks in companies, the question of how executives can create energy in companies and the most common problems that typically come along with social networks in companies. Chapter 3 'The External Use of Social Networks' explains how companies can gain and maintain social capital and make use of the modern forms of social media. It also gives some general advise on the most popular social networking platforms.

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