Social Media Strategy

Tools for Professionals and Organizations

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries
Cover of the book Social Media Strategy by Phillip G. Clampitt, SAGE Publications
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Author: Phillip G. Clampitt ISBN: 9781506346267
Publisher: SAGE Publications Publication: July 27, 2017
Imprint: SAGE Publications, Inc Language: English
Author: Phillip G. Clampitt
ISBN: 9781506346267
Publisher: SAGE Publications
Publication: July 27, 2017
Imprint: SAGE Publications, Inc
Language: English

Social Media Strategy: Tools for Professionals and Organizations,by Phillip G. Clampitt,shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social Media Strategy: Tools for Professionals and Organizations,by Phillip G. Clampitt,shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

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