Social Media, Sociality, and Survey Research

Business & Finance, Marketing & Sales, Research, Nonfiction, Science & Nature, Mathematics, Statistics, Social & Cultural Studies, Social Science
Cover of the book Social Media, Sociality, and Survey Research by Craig A. Hill, Elizabeth Dean, Joe Murphy, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Craig A. Hill, Elizabeth Dean, Joe Murphy ISBN: 9781118594988
Publisher: Wiley Publication: September 25, 2013
Imprint: Wiley Language: English
Author: Craig A. Hill, Elizabeth Dean, Joe Murphy
ISBN: 9781118594988
Publisher: Wiley
Publication: September 25, 2013
Imprint: Wiley
Language: English

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.

The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:

  • New ways to approach data collection using platforms such as Facebook and Twitter
  • Alternate methods for reaching out to interview subjects
  • Design features that encourage participation with engaging, interactive surveys

Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Provides the knowledge and tools needed for the future of survey research

The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.

The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:

Social Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.

More books from Wiley

Cover of the book Structural Glass Facades and Enclosures by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Pension Revolution by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Researching Your Family History Online For Dummies by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Forces for Good by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book New Appoaches in the Process Industries by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book A Workout in Computational Finance by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Visual CBT by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Comprehensive Quality by Design for Pharmaceutical Product Development and Manufacture by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Mit Diabetes leben für Dummies by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book 50 Great Myths of Human Sexuality by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Stacking the Deck by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Prove It! by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Verification, Validation, and Testing of Engineered Systems by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Scattering and Dynamics of Polymers by Craig A. Hill, Elizabeth Dean, Joe Murphy
Cover of the book Hedge Fund Investing by Craig A. Hill, Elizabeth Dean, Joe Murphy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy