Social Media Marketing

An Hour a Day

Nonfiction, Computers, Internet
Cover of the book Social Media Marketing by Dave Evans, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dave Evans ISBN: 9781118240540
Publisher: Wiley Publication: February 15, 2012
Imprint: Sybex Language: English
Author: Dave Evans
ISBN: 9781118240540
Publisher: Wiley
Publication: February 15, 2012
Imprint: Sybex
Language: English

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

  • Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
  • Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
  • Shows you how to track and measure results and integrate that information into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

More books from Wiley

Cover of the book The Wiley Guide to Project Control by Dave Evans
Cover of the book Down Range by Dave Evans
Cover of the book Acid-Base and Electrolyte Handbook for Veterinary Technicians by Dave Evans
Cover of the book Getting Started in Rebuilding Your 401(k) Account by Dave Evans
Cover of the book Polymers in Regenerative Medicine by Dave Evans
Cover of the book Measurement using the New Rules of Measurement by Dave Evans
Cover of the book Strategies for Profiting with Japanese Candlestick Charts by Dave Evans
Cover of the book Finance, Economics, and Mathematics by Dave Evans
Cover of the book Condition and Health Indicators of Exploited Marine Fishes by Dave Evans
Cover of the book Treating Adolescent Substance Abuse Using Family Behavior Therapy by Dave Evans
Cover of the book Politics of Occupation-Centred Practice by Dave Evans
Cover of the book Natural Hazard Uncertainty Assessment by Dave Evans
Cover of the book Perspectives on Complex Global Challenges by Dave Evans
Cover of the book m-Health by Dave Evans
Cover of the book Testing Adhesive Joints by Dave Evans
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy