Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

Nonfiction, Computers, Internet, Business & Finance, Marketing & Sales
Cover of the book Social Media Audits by Urs E Gattiker, Elsevier Science
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Author: Urs E Gattiker ISBN: 9781780634265
Publisher: Elsevier Science Publication: October 31, 2013
Imprint: Chandos Publishing Language: English
Author: Urs E Gattiker
ISBN: 9781780634265
Publisher: Elsevier Science
Publication: October 31, 2013
Imprint: Chandos Publishing
Language: English

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.

  • Offers guidance on the use of social media and measuring the success of social media in a business environment
  • Provides practical information on what social media can do for business and how it can be used
  • Aimed at those who use social media in their workplace
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.

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