Social Media and Emerging Economies

Technological, Cultural and Economic Implications

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Social Media and Emerging Economies by Elias G. Carayannis, Maria Rosaria Della Peruta, Manlio Del Giudice, Springer International Publishing
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Author: Elias G. Carayannis, Maria Rosaria Della Peruta, Manlio Del Giudice ISBN: 9783319024905
Publisher: Springer International Publishing Publication: October 22, 2013
Imprint: Springer Language: English
Author: Elias G. Carayannis, Maria Rosaria Della Peruta, Manlio Del Giudice
ISBN: 9783319024905
Publisher: Springer International Publishing
Publication: October 22, 2013
Imprint: Springer
Language: English

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

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