Social Media and e-Diplomacy in China

Scrutinizing the Power of Weibo

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations, Social Science
Cover of the book Social Media and e-Diplomacy in China by Ying Jiang, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ying Jiang ISBN: 9781137593580
Publisher: Palgrave Macmillan US Publication: August 9, 2017
Imprint: Palgrave Pivot Language: English
Author: Ying Jiang
ISBN: 9781137593580
Publisher: Palgrave Macmillan US
Publication: August 9, 2017
Imprint: Palgrave Pivot
Language: English

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

More books from Palgrave Macmillan US

Cover of the book Performing Utopias in the Contemporary Americas by Ying Jiang
Cover of the book The Public Sector R&D Enterprise: A New Approach to Portfolio Valuation by Ying Jiang
Cover of the book Slavery in the Sudan by Ying Jiang
Cover of the book The Parallel Lives of Women and Cows by Ying Jiang
Cover of the book Religion, Theology, and Class by Ying Jiang
Cover of the book When Highbrow Meets Lowbrow by Ying Jiang
Cover of the book Notions of the Feminine: Literary Essays from Dostoyevsky to Lacan by Ying Jiang
Cover of the book The Quadruple Innovation Helix Nexus by Ying Jiang
Cover of the book Contingent Faculty Publishing in Community: Case Studies for Successful Collaborations by Ying Jiang
Cover of the book A Fragile Balance by Ying Jiang
Cover of the book Children, Social Class, and Education by Ying Jiang
Cover of the book What Can Behavioral Economics Teach Us about Teaching Economics? by Ying Jiang
Cover of the book Space, Place, and Gendered Violence in South African Writing by Ying Jiang
Cover of the book The Originality and Complexity of Albert Camus’s Writings by Ying Jiang
Cover of the book The Child in Contemporary Latin American Cinema by Ying Jiang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy