SMEs in an Era of Globalization

International Business and Market Strategies

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Political Science
Cover of the book SMEs in an Era of Globalization by Ilan Bijaoui, Palgrave Macmillan US
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Author: Ilan Bijaoui ISBN: 9781137564733
Publisher: Palgrave Macmillan US Publication: November 24, 2016
Imprint: Palgrave Pivot Language: English
Author: Ilan Bijaoui
ISBN: 9781137564733
Publisher: Palgrave Macmillan US
Publication: November 24, 2016
Imprint: Palgrave Pivot
Language: English

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. 

This book uses different models developed and established through international business experiences to determine the relevant  strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels. 

This book uses different models developed and established through international business experiences to determine the relevant  strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

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