Smart Retailing

Technologies and Strategies

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Smart Retailing by Eleonora Pantano, Charles Dennis, Springer International Publishing
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Author: Eleonora Pantano, Charles Dennis ISBN: 9783030126087
Publisher: Springer International Publishing Publication: March 4, 2019
Imprint: Palgrave Pivot Language: English
Author: Eleonora Pantano, Charles Dennis
ISBN: 9783030126087
Publisher: Springer International Publishing
Publication: March 4, 2019
Imprint: Palgrave Pivot
Language: English

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

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