Small Business for Big Thinkers

Unconventional Strategies to Connect With and Win Big Business

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book Small Business for Big Thinkers by Cynthia Kay, Red Wheel Weiser
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Author: Cynthia Kay ISBN: 9781601635068
Publisher: Red Wheel Weiser Publication: September 23, 2013
Imprint: Career Press Language: English
Author: Cynthia Kay
ISBN: 9781601635068
Publisher: Red Wheel Weiser
Publication: September 23, 2013
Imprint: Career Press
Language: English

A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms.

Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.

Cynthia’s down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You’ll learn how to:

Create an organization that is operationally efficient, creative, and entrepreneurial

Attract and win contracts from much larger companies

Serve complex, global companies by forging strong relationships

Evaluate Big Business opportunities and know when not to compete.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms.

Small Business for Big Thinkers offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business.

Cynthia’s down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You’ll learn how to:

Create an organization that is operationally efficient, creative, and entrepreneurial

Attract and win contracts from much larger companies

Serve complex, global companies by forging strong relationships

Evaluate Big Business opportunities and know when not to compete.

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