Short Introduction to Strategic Management

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Short Introduction to Strategic Management by Torben Juul Andersen, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Torben Juul Andersen ISBN: 9781107357860
Publisher: Cambridge University Press Publication: July 9, 2013
Imprint: Cambridge University Press Language: English
Author: Torben Juul Andersen
ISBN: 9781107357860
Publisher: Cambridge University Press
Publication: July 9, 2013
Imprint: Cambridge University Press
Language: English

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.

More books from Cambridge University Press

Cover of the book Intraoperative Neurophysiologic Monitoring by Torben Juul Andersen
Cover of the book Stephen Crane by Torben Juul Andersen
Cover of the book Core Socio-Economic Rights and the European Court of Human Rights by Torben Juul Andersen
Cover of the book Medication Safety by Torben Juul Andersen
Cover of the book Cultural Law by Torben Juul Andersen
Cover of the book A Practitioner's Guide to Stochastic Frontier Analysis Using Stata by Torben Juul Andersen
Cover of the book Thinking and Deciding by Torben Juul Andersen
Cover of the book The Cambridge Companion to George Eliot by Torben Juul Andersen
Cover of the book The Ethics of Multiple Citizenship by Torben Juul Andersen
Cover of the book Organ Shortage by Torben Juul Andersen
Cover of the book Portfolio Management under Stress by Torben Juul Andersen
Cover of the book Vertebrobasilar Ischemia and Hemorrhage by Torben Juul Andersen
Cover of the book Culture and Commerce in Conrad's Asian Fiction by Torben Juul Andersen
Cover of the book English Coordinate Constructions by Torben Juul Andersen
Cover of the book The Chief Eunuch of the Ottoman Harem by Torben Juul Andersen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy