Services Marketing Cases in Emerging Markets

An Asian Perspective

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Services Marketing Cases in Emerging Markets by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319329703
Publisher: Springer International Publishing Publication: September 8, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319329703
Publisher: Springer International Publishing
Publication: September 8, 2016
Imprint: Springer
Language: English

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

More books from Springer International Publishing

Cover of the book Chemistry Education and Contributions from History and Philosophy of Science by
Cover of the book Oaks Physiological Ecology. Exploring the Functional Diversity of Genus Quercus L. by
Cover of the book Fluid Flow in the Subsurface by
Cover of the book Creating Innovation Leaders by
Cover of the book Design Automation Techniques for Approximation Circuits by
Cover of the book Simulated Evolution and Learning by
Cover of the book Peri-Urban Developments and Processes in Africa with Special Reference to Zimbabwe by
Cover of the book National Football League Strategies by
Cover of the book Non-equilibrium Phenomena in Confined Soft Matter by
Cover of the book Euro-Par 2017: Parallel Processing by
Cover of the book The Palgrave Handbook of Australian and New Zealand Criminology, Crime and Justice by
Cover of the book Dangerous Fishes of the Eastern and Southern Arabian Peninsula by
Cover of the book Games and Learning Alliance by
Cover of the book Smart Homes and Their Users by
Cover of the book Mechanical Properties of Self-Compacting Concrete by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy