Sensory Marketing

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Sensory Marketing by B. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk, Palgrave Macmillan UK
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Author: B. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk ISBN: 9780230237049
Publisher: Palgrave Macmillan UK Publication: May 21, 2009
Imprint: Palgrave Macmillan Language: English
Author: B. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk
ISBN: 9780230237049
Publisher: Palgrave Macmillan UK
Publication: May 21, 2009
Imprint: Palgrave Macmillan
Language: English

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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