Sensory and Consumer Research in Food Product Design and Development

Nonfiction, Science & Nature, Technology, Food Industry & Science
Cover of the book Sensory and Consumer Research in Food Product Design and Development by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion ISBN: 9781119945956
Publisher: Wiley Publication: January 24, 2012
Imprint: Wiley-Blackwell Language: English
Author: Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
ISBN: 9781119945956
Publisher: Wiley
Publication: January 24, 2012
Imprint: Wiley-Blackwell
Language: English

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective.

This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions.

This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business development perspective.

This popular volume, now in an updated and expanded second edition, presents a unique perspective afforded by the author team of Moskowitz, Beckley, and Resurreccion: three leading practitioners in the field who each possess both academic and business acumen. Newcomers to the field will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide another perspective on commonly encountered problems and their practical solutions.

This book is aimed at professionals in all sectors of the food and beverage industry. Sensory and Consumer Research in Food Product Design and Development is especially important for those business and research professionals involved in the early stages of product development, where business opportunity is often the greatest.

More books from Wiley

Cover of the book Care Planning in Mental Health by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Voice over LTE by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Petroleum Refining Design and Applications Handbook by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Reinventing Professionalism by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Bullish Thinking by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Analysing and Interpreting the Yield Curve by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Innovation, Between Science and Science Fiction by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Geographies and Moralities by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Risk Management by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Electrostatic Kinetic Energy Harvesting by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Borderlands by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Übungsbuch Chemie für Dummies by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Value Creation in the Pharmaceutical Industry by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book Faith-Based Marketing by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
Cover of the book A Concise Manual of Pathogenic Microbiology by Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy