Selling Innovation
Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Marketing & Sales
| Author: | Kenneth Smith | ISBN: | 9781311317988 |
| Publisher: | Kenneth Smith | Publication: | November 25, 2013 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Kenneth Smith |
| ISBN: | 9781311317988 |
| Publisher: | Kenneth Smith |
| Publication: | November 25, 2013 |
| Imprint: | Smashwords Edition |
| Language: | English |
If you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.
The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.
If you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.
The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.
