Selling Electronic Media

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Selling Electronic Media by Ed Shane, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ed Shane ISBN: 9781136026256
Publisher: Taylor and Francis Publication: February 17, 1999
Imprint: Routledge Language: English
Author: Ed Shane
ISBN: 9781136026256
Publisher: Taylor and Francis
Publication: February 17, 1999
Imprint: Routledge
Language: English

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas

This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.

Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling:

· prospecting
· qualifying
· needs analysis
· presentations
· answering objections
· closing
· relationship management

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.

Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.

Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas

This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.

Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling:

· prospecting
· qualifying
· needs analysis
· presentations
· answering objections
· closing
· relationship management

Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.

Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.

Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

More books from Taylor and Francis

Cover of the book Public Indecency in England 1857-1960 by Ed Shane
Cover of the book Japanese Aid and the Construction of Global Development by Ed Shane
Cover of the book Practicing Art/Science by Ed Shane
Cover of the book TWI Case Studies by Ed Shane
Cover of the book Leadership and Nationalism in Azerbaijan by Ed Shane
Cover of the book Clinical Chaos by Ed Shane
Cover of the book Innovations in Hospital Architecture by Ed Shane
Cover of the book School Inspection & Self-Evaluation by Ed Shane
Cover of the book Teacher Training at Cambridge by Ed Shane
Cover of the book The Impact of the European Reformation by Ed Shane
Cover of the book The French Revolution in Russian Intellectual Life by Ed Shane
Cover of the book The Rise of the Amsterdam Market and Information Exchange by Ed Shane
Cover of the book Pathophysiology, Homeostasis and Nursing by Ed Shane
Cover of the book Creativity and Advertising by Ed Shane
Cover of the book Church Growth in Britain by Ed Shane
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy