Selling Architectural Ideas

Nonfiction, Art & Architecture, Architecture
Cover of the book Selling Architectural Ideas by Tom Porter, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tom Porter ISBN: 9781135809140
Publisher: Taylor and Francis Publication: September 2, 2003
Imprint: Taylor & Francis Language: English
Author: Tom Porter
ISBN: 9781135809140
Publisher: Taylor and Francis
Publication: September 2, 2003
Imprint: Taylor & Francis
Language: English

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

More books from Taylor and Francis

Cover of the book Evolving Possibilities by Tom Porter
Cover of the book Woman-Defined Motherhood by Tom Porter
Cover of the book Nutrition for Dancers by Tom Porter
Cover of the book Multicultural Assessment by Tom Porter
Cover of the book Exploration of the South Seas in the Eighteenth Century: Rediscovered Accounts, Volume II by Tom Porter
Cover of the book Hysterical Psychosis by Tom Porter
Cover of the book Contemporary Perspectives on Natural Law by Tom Porter
Cover of the book Liu Shaoqi and the Chinese Cultural Revolution by Tom Porter
Cover of the book Marketing Cultural and Heritage Tourism by Tom Porter
Cover of the book Sexuality Counseling by Tom Porter
Cover of the book African American Scenebook by Tom Porter
Cover of the book What is History For? by Tom Porter
Cover of the book The Indian Ocean in World History by Tom Porter
Cover of the book Planning Armageddon by Tom Porter
Cover of the book Intern Insider by Tom Porter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy