Search Marketing Strategies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Search Marketing Strategies by James Colborn, Taylor and Francis
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Author: James Colborn ISBN: 9781136367137
Publisher: Taylor and Francis Publication: August 11, 2006
Imprint: Routledge Language: English
Author: James Colborn
ISBN: 9781136367137
Publisher: Taylor and Francis
Publication: August 11, 2006
Imprint: Routledge
Language: English

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

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