Search Analytics for Your Site
Conversations with Your Customers
Nonfiction, Computers, Programming, Systems Analysis, Internet
| Author: | Louis Rosenfeld | ISBN: | 9781933820040 |
| Publisher: | Rosenfeld Media | Publication: | July 6, 2011 |
| Imprint: | Rosenfeld Media | Language: | English |
| Author: | Louis Rosenfeld |
| ISBN: | 9781933820040 |
| Publisher: | Rosenfeld Media |
| Publication: | July 6, 2011 |
| Imprint: | Rosenfeld Media |
| Language: | English |
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
