Seamless

A Hero's Journey of Digital Disruption, Adaptation and Human Transformation

Business & Finance, Economics, Development & Growth
Cover of the book Seamless by Anders Sorman-Nilsson, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anders Sorman-Nilsson ISBN: 9780730332862
Publisher: Wiley Publication: January 17, 2017
Imprint: Wiley Language: English
Author: Anders Sorman-Nilsson
ISBN: 9780730332862
Publisher: Wiley
Publication: January 17, 2017
Imprint: Wiley
Language: English

Achieve brand success with smarter change management and seamless transformation

Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business.

The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today.

  • Design away the friction with transformative customer experiences
  • Weave disparate channels and parts of a brand together into a seamless whole
  • Take an integrative, rather than additive, approach to communications
  • Achieve the highest level of customer intimacy, the key to customer loyalty
  • Drive seamless change inside your organisation by designing journeys of constant adaptation

Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Achieve brand success with smarter change management and seamless transformation

Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business.

The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today.

Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.

More books from Wiley

Cover of the book Micro-Entrepreneurship For Dummies by Anders Sorman-Nilsson
Cover of the book Medical Ethics by Anders Sorman-Nilsson
Cover of the book Family Support: Prevention, Early Intervention and Early Help by Anders Sorman-Nilsson
Cover of the book In Vivo NMR Spectroscopy by Anders Sorman-Nilsson
Cover of the book Aquinas Among the Protestants by Anders Sorman-Nilsson
Cover of the book Takaful Investment Portfolios by Anders Sorman-Nilsson
Cover of the book Non-Selfadjoint Operators in Quantum Physics by Anders Sorman-Nilsson
Cover of the book Communicating Embedded Systems by Anders Sorman-Nilsson
Cover of the book Saving Globalization by Anders Sorman-Nilsson
Cover of the book Coaching Baseball For Dummies, Mini Edition by Anders Sorman-Nilsson
Cover of the book Best Practices in Lean Six Sigma Process Improvement by Anders Sorman-Nilsson
Cover of the book Copper-Catalyzed Amination of Aryl and Alkenyl Electrophiles by Anders Sorman-Nilsson
Cover of the book Stem Cells in Toxicology and Medicine by Anders Sorman-Nilsson
Cover of the book Sustainable Catalysis by Anders Sorman-Nilsson
Cover of the book Industrial Motion Control by Anders Sorman-Nilsson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy