Author: | G. Wright, G. Cairns | ISBN: | 9780230306899 |
Publisher: | Palgrave Macmillan UK | Publication: | May 3, 2011 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | G. Wright, G. Cairns |
ISBN: | 9780230306899 |
Publisher: | Palgrave Macmillan UK |
Publication: | May 3, 2011 |
Imprint: | Palgrave Macmillan |
Language: | English |
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.