| Author: | Bruce Dover | ISBN: | 9781742282329 |
| Publisher: | Penguin Random House Australia | Publication: | February 4, 2008 |
| Imprint: | Penguin eBooks | Language: | English |
| Author: | Bruce Dover |
| ISBN: | 9781742282329 |
| Publisher: | Penguin Random House Australia |
| Publication: | February 4, 2008 |
| Imprint: | Penguin eBooks |
| Language: | English |
When China's reformers eased open the communist giant's doors to the world, they found Rupert Murdoch standing outside in his best suit with a bunch of flowers.
Used to being courted by those in power, Murdoch made a clumsy suitor. If the billionaire media mogul could swagger into China and add the world's biggest audience to his News Corp empire, he quickly discovered that things worked differently in the Middle Kingdom. The communist leadership kept the 'ultimate capitalist roader' at arm's length.
Nonetheless, amid many blunders and much wasted money, News Corp managed to connect China to the world through the internet and to transform its staid television into a popular entertainment medium. But was�Beijing simply using Murdoch to help the country modernise and to rehabilitate its image in the wake of Tiananmen Square? Did the panda outwit the fox?
Bruce Dover, Murdoch's man on the ground in China for much of the 1990s, delivers a rollicking, insider's account of doing deals at the highest level of business and politics. In this intimate portrait of the impulsive billionaire in his prime, Dover describes fatefully introducing his boss to Wendi Deng - News Corp's future has a Chinese face after all.
When China's reformers eased open the communist giant's doors to the world, they found Rupert Murdoch standing outside in his best suit with a bunch of flowers.
Used to being courted by those in power, Murdoch made a clumsy suitor. If the billionaire media mogul could swagger into China and add the world's biggest audience to his News Corp empire, he quickly discovered that things worked differently in the Middle Kingdom. The communist leadership kept the 'ultimate capitalist roader' at arm's length.
Nonetheless, amid many blunders and much wasted money, News Corp managed to connect China to the world through the internet and to transform its staid television into a popular entertainment medium. But was�Beijing simply using Murdoch to help the country modernise and to rehabilitate its image in the wake of Tiananmen Square? Did the panda outwit the fox?
Bruce Dover, Murdoch's man on the ground in China for much of the 1990s, delivers a rollicking, insider's account of doing deals at the highest level of business and politics. In this intimate portrait of the impulsive billionaire in his prime, Dover describes fatefully introducing his boss to Wendi Deng - News Corp's future has a Chinese face after all.
