Routledge Handbook of Hospitality Marketing

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Routledge Handbook of Hospitality Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781315445502
Publisher: Taylor and Francis Publication: October 2, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781315445502
Publisher: Taylor and Francis
Publication: October 2, 2017
Imprint: Routledge
Language: English

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.

Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities.

The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.

Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities.

The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

More books from Taylor and Francis

Cover of the book Cognitive Assessment by
Cover of the book Men and Menswear by
Cover of the book The Voices of Wittgenstein by
Cover of the book Neoliberalism, Development, and Aid Volunteering by
Cover of the book The Maladapted Mind by
Cover of the book European Union Governance by
Cover of the book Black and White Photography Field Guide by
Cover of the book Mixed Race Identities in Asia and the Pacific by
Cover of the book Energy Security and Natural Gas Markets in Europe by
Cover of the book Universities and the Public Sphere by
Cover of the book Essentials of Performance Analysis in Sport by
Cover of the book Emotional Labor and Crisis Response: Working on the Razor's Edge by
Cover of the book The Theory and Practice of Strategic Environmental Assessment by
Cover of the book From Corporate to Social Media by
Cover of the book Great Power Discord in Palestine by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy