Rhetoric and Ethics in the Cybernetic Age

The Transhuman Condition

Nonfiction, Reference & Language, Language Arts, Public Speaking, Rhetoric, Science & Nature, Technology, Social Aspects, Communication
Cover of the book Rhetoric and Ethics in the Cybernetic Age by Jeff Pruchnic, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeff Pruchnic ISBN: 9781135022655
Publisher: Taylor and Francis Publication: August 15, 2013
Imprint: Routledge Language: English
Author: Jeff Pruchnic
ISBN: 9781135022655
Publisher: Taylor and Francis
Publication: August 15, 2013
Imprint: Routledge
Language: English

It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Pruchnic combines this historical itinerary with critical interrogations of diverse cultural and technological sites — the logic of video games and artificial intelligence, the ethics of life extension in contemporary medicine, the transition to computer-automated trading in world stock markets, the state of critical theory in the contemporary humanities — along with innovative analyses of the works of such figures as the Greek Sophists, Kenneth Burke, Martin Heidegger, Michel Foucault, Friedrich Nietzsche, and Gilles Deleuze. This book argues that our best strategies for crafting persuasive communication and producing ethical relations between individuals will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Pruchnic combines this historical itinerary with critical interrogations of diverse cultural and technological sites — the logic of video games and artificial intelligence, the ethics of life extension in contemporary medicine, the transition to computer-automated trading in world stock markets, the state of critical theory in the contemporary humanities — along with innovative analyses of the works of such figures as the Greek Sophists, Kenneth Burke, Martin Heidegger, Michel Foucault, Friedrich Nietzsche, and Gilles Deleuze. This book argues that our best strategies for crafting persuasive communication and producing ethical relations between individuals will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.

More books from Taylor and Francis

Cover of the book Special Education by Jeff Pruchnic
Cover of the book Modern Conflict and the Senses by Jeff Pruchnic
Cover of the book The Face of the Firm by Jeff Pruchnic
Cover of the book The Prison Memoirs of a Japanese Woman by Jeff Pruchnic
Cover of the book Forensic Aspects of Dissociative Identity Disorder by Jeff Pruchnic
Cover of the book Resource Allocation in the Public Sector by Jeff Pruchnic
Cover of the book Let My People Go by Jeff Pruchnic
Cover of the book Bearing Light: Flame Relays and the Struggle for the Olympic Movement by Jeff Pruchnic
Cover of the book Frontiers of the Roman Empire by Jeff Pruchnic
Cover of the book Handbook of Self-Help Therapies by Jeff Pruchnic
Cover of the book Pliny on Art and Society by Jeff Pruchnic
Cover of the book Treating Disruptive Disorders by Jeff Pruchnic
Cover of the book A Global Security Triangle by Jeff Pruchnic
Cover of the book Dialects in Schools and Communities by Jeff Pruchnic
Cover of the book Quality In Teaching by Jeff Pruchnic
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy