Return to Glory
The Story of Ford’s Revival and Victory at the Toughest Race in the World
Nonfiction, Reference & Language, Transportation, Automotive, Domestic, Sports, Motor Sports, Business & Finance, Business Reference, Corporate History
| Author: | Matthew DeBord | ISBN: | 9780802189554 |
| Publisher: | Grove Atlantic | Publication: | June 6, 2017 |
| Imprint: | Atlantic Monthly Press | Language: | English |
| Author: | Matthew DeBord |
| ISBN: | 9780802189554 |
| Publisher: | Grove Atlantic |
| Publication: | June 6, 2017 |
| Imprint: | Atlantic Monthly Press |
| Language: | English |
“This page-turning combination of business book and adventure saga tells the tale of the Ford Motor Company’s” 2016 triumph at Le Mans (The New York Times, “10 New Books We Recommend This Week”).
At the 2015 Detroit Auto Show, Ford unveiled a new car—and the automotive world lost its collective mind. This wasn’t some new Explorer or Focus. Onto the stage rolled a carbon-fiber GT powered by a six-cylinder Ecoboost engine that churned out over 600 horsepower. It was sexy and jaw dropping, but, more than that, it was a callback to the legendary Ford GT40 Mk IIs that stuck it to Ferrari and finished 1-2-3 at Le Mans in 1966. Detroit was back, and Ford was going back to Le Mans.
Matthew DeBord, a veteran auto industry journalist, tells the incredible story of Ford’s resurgence in Return to Glory. A decade ago, CEO Alan Mulally took over the iconic company and, thanks to his “One Ford” plan, helped it weather the financial crisis without a government bailout. DeBord revisits the story of the 1960s, details the creation of the new GT, and follows the team through the racing season—from Daytona to Sebring and Laguna Seca in Monterey.
Finally, DeBord joins the Ford team in Le Mans in June 2016. This fabled twenty-four-hour endurance race is designed to break cars and drivers, and it was at Le Mans, fifty years after the company’s greatest triumph, that Ford’s comeback was put to the ultimate test.
“This page-turning combination of business book and adventure saga tells the tale of the Ford Motor Company’s” 2016 triumph at Le Mans (The New York Times, “10 New Books We Recommend This Week”).
At the 2015 Detroit Auto Show, Ford unveiled a new car—and the automotive world lost its collective mind. This wasn’t some new Explorer or Focus. Onto the stage rolled a carbon-fiber GT powered by a six-cylinder Ecoboost engine that churned out over 600 horsepower. It was sexy and jaw dropping, but, more than that, it was a callback to the legendary Ford GT40 Mk IIs that stuck it to Ferrari and finished 1-2-3 at Le Mans in 1966. Detroit was back, and Ford was going back to Le Mans.
Matthew DeBord, a veteran auto industry journalist, tells the incredible story of Ford’s resurgence in Return to Glory. A decade ago, CEO Alan Mulally took over the iconic company and, thanks to his “One Ford” plan, helped it weather the financial crisis without a government bailout. DeBord revisits the story of the 1960s, details the creation of the new GT, and follows the team through the racing season—from Daytona to Sebring and Laguna Seca in Monterey.
Finally, DeBord joins the Ford team in Le Mans in June 2016. This fabled twenty-four-hour endurance race is designed to break cars and drivers, and it was at Le Mans, fifty years after the company’s greatest triumph, that Ford’s comeback was put to the ultimate test.
