Retailing and the Language of Goods, 1550-1820

Nonfiction, History, Modern, 17th Century, Business & Finance, Economics, Economic History
Cover of the book Retailing and the Language of Goods, 1550-1820 by Nancy Cox, Taylor and Francis
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Author: Nancy Cox ISBN: 9781317064503
Publisher: Taylor and Francis Publication: March 3, 2016
Imprint: Routledge Language: English
Author: Nancy Cox
ISBN: 9781317064503
Publisher: Taylor and Francis
Publication: March 3, 2016
Imprint: Routledge
Language: English

In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as ’luxury’, ’choice’ and ’love’; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.

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In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as ’luxury’, ’choice’ and ’love’; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.

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