Responding To the Screen

Reception and Reaction Processes

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Responding To the Screen by , Taylor and Francis
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Author: ISBN: 9781136690907
Publisher: Taylor and Francis Publication: November 5, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136690907
Publisher: Taylor and Francis
Publication: November 5, 2013
Imprint: Routledge
Language: English

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

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