Research in Consumer Behavior

Business & Finance, Marketing & Sales, Research, Advertising & Promotion
Cover of the book Research in Consumer Behavior by Russell W. Belk, Emerald Group Publishing Limited
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Author: Russell W. Belk ISBN: 9781781900239
Publisher: Emerald Group Publishing Limited Publication: December 20, 2012
Imprint: Emerald Group Publishing Limited Language: English
Author: Russell W. Belk
ISBN: 9781781900239
Publisher: Emerald Group Publishing Limited
Publication: December 20, 2012
Imprint: Emerald Group Publishing Limited
Language: English

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.

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This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.

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