Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

Business & Finance
Cover of the book Relationship Marketing in Professional Services by Aino Halinen, Taylor and Francis
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Author: Aino Halinen ISBN: 9781134758135
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Aino Halinen
ISBN: 9781134758135
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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