Reborn in the USA

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book Reborn in the USA by Michael F. Golden, New Word City, Inc.
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Author: Michael F. Golden ISBN: 9781936529674
Publisher: New Word City, Inc. Publication: November 16, 2011
Imprint: New Word City, Inc. Language: English
Author: Michael F. Golden
ISBN: 9781936529674
Publisher: New Word City, Inc.
Publication: November 16, 2011
Imprint: New Word City, Inc.
Language: English
Michael Golden, CEO of Smith & Wesson, has improved marketing, introduced new product lines, including hunting and military rifles, and acquired companies to expand into new markets, such as facility security. Here, he focuses on the elements of the comeback -- from the development of a strong management team and the commissioning of brand research to the wholesale revamping of the sales force -- and draws from them seven management lessons applicable to businesses of every size and variety.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Michael Golden, CEO of Smith & Wesson, has improved marketing, introduced new product lines, including hunting and military rifles, and acquired companies to expand into new markets, such as facility security. Here, he focuses on the elements of the comeback -- from the development of a strong management team and the commissioning of brand research to the wholesale revamping of the sales force -- and draws from them seven management lessons applicable to businesses of every size and variety.

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