Reading Graphic Design in Cultural Context

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Criticism, General Design
Cover of the book Reading Graphic Design in Cultural Context by Grace Lees-Maffei, Nicolas P. Maffei, Bloomsbury Publishing
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Author: Grace Lees-Maffei, Nicolas P. Maffei ISBN: 9780857858023
Publisher: Bloomsbury Publishing Publication: February 7, 2019
Imprint: Bloomsbury Visual Arts Language: English
Author: Grace Lees-Maffei, Nicolas P. Maffei
ISBN: 9780857858023
Publisher: Bloomsbury Publishing
Publication: February 7, 2019
Imprint: Bloomsbury Visual Arts
Language: English

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.

Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

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