Reaching and Responding to the Audience

Business & Finance, Industries & Professions
Cover of the book Reaching and Responding to the Audience by Bob Beatty, Kara Edie, Stacy Klingler, Conny Graft, Barbara B. Walden, Kat Burkhart, Tamara Hemmerlein, Candace Tangorra Matelic, AltaMira Press
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Author: Bob Beatty, Kara Edie, Stacy Klingler, Conny Graft, Barbara B. Walden, Kat Burkhart, Tamara Hemmerlein, Candace Tangorra Matelic ISBN: 9780759113459
Publisher: AltaMira Press Publication: November 16, 2011
Imprint: AltaMira Press Language: English
Author: Bob Beatty, Kara Edie, Stacy Klingler, Conny Graft, Barbara B. Walden, Kat Burkhart, Tamara Hemmerlein, Candace Tangorra Matelic
ISBN: 9780759113459
Publisher: AltaMira Press
Publication: November 16, 2011
Imprint: AltaMira Press
Language: English

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

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