Rating the Audience

The Business of Media

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Rating the Audience by Prof. Mark Balnaves, Prof. Tom O'Regan, Dr. Ben Goldsmith, Bloomsbury Publishing
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Author: Prof. Mark Balnaves, Prof. Tom O'Regan, Dr. Ben Goldsmith ISBN: 9781849664615
Publisher: Bloomsbury Publishing Publication: October 11, 2011
Imprint: Bloomsbury Academic Language: English
Author: Prof. Mark Balnaves, Prof. Tom O'Regan, Dr. Ben Goldsmith
ISBN: 9781849664615
Publisher: Bloomsbury Publishing
Publication: October 11, 2011
Imprint: Bloomsbury Academic
Language: English

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.

Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.

Offering the first real comparative study, it will be critical for media students and professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.

Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.

Offering the first real comparative study, it will be critical for media students and professionals.

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