Raj Rhapsodies: Tourism, Heritage and the Seduction of History

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Raj Rhapsodies: Tourism, Heritage and the Seduction of History by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317071617
Publisher: Taylor and Francis Publication: March 23, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317071617
Publisher: Taylor and Francis
Publication: March 23, 2016
Imprint: Routledge
Language: English

Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India’s marketing discourse, the state of Rajasthan symbolizes the nation in its heritage-laden, traditional and most authentic form. These images draw heavily on the British period in India - the Raj. In one sense, this vision of Rajasthan is ennobling, highlighting moments of cultural pride. In another sense, it demeans, by omitting and obscuring salient features of contemporary life. This fascinating book explores the cultural politics of tourism through interdisciplinary perspectives. Carol E. Henderson and Maxine Weisgrau demonstrate that tourism heritage privileges elite histories that recapitulate colonial relationships, compelling non-elites to collude in these narratives of subordination even as they advance their own alternative visions of history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India’s marketing discourse, the state of Rajasthan symbolizes the nation in its heritage-laden, traditional and most authentic form. These images draw heavily on the British period in India - the Raj. In one sense, this vision of Rajasthan is ennobling, highlighting moments of cultural pride. In another sense, it demeans, by omitting and obscuring salient features of contemporary life. This fascinating book explores the cultural politics of tourism through interdisciplinary perspectives. Carol E. Henderson and Maxine Weisgrau demonstrate that tourism heritage privileges elite histories that recapitulate colonial relationships, compelling non-elites to collude in these narratives of subordination even as they advance their own alternative visions of history.

More books from Taylor and Francis

Cover of the book Making Sense of Education by
Cover of the book Critical Perspectives on Colonialism by
Cover of the book Reconsidering Social Constructionism by
Cover of the book Supervision and Clinical Psychology by
Cover of the book Design + Anthropology by
Cover of the book A Literary History of England by
Cover of the book Psychology of Self-Regulation by
Cover of the book Biennial Review of Counseling Psychology by
Cover of the book Communication by
Cover of the book The Architecture of Productive Learning Networks by
Cover of the book Time and the Rhythms of Emancipatory Education by
Cover of the book Understanding and Teaching Reading Comprehension by
Cover of the book Nomadic and Indigenous Spaces by
Cover of the book The Adam Smith Review Volume 8 by
Cover of the book Health, Illness and Culture by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy