Race Appeal

How Candidates Invoke Race in U.S. Political Campaigns

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections, Social Science
Cover of the book Race Appeal by Charlton McIlwain, Stephen M Caliendo, Temple University Press
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Author: Charlton McIlwain, Stephen M Caliendo ISBN: 9781439902776
Publisher: Temple University Press Publication: April 4, 2011
Imprint: Temple University Press Language: English
Author: Charlton McIlwain, Stephen M Caliendo
ISBN: 9781439902776
Publisher: Temple University Press
Publication: April 4, 2011
Imprint: Temple University Press
Language: English

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In our evolving American political culture, whites and blacks continue to respond very differently to race-based messages and the candidates who use them. Race Appeal examines the use and influence such appeals have on voters in elections for federal office in which one candidate is a member of a minority group.

Charlton McIlwain and Stephen Caliendo use various analysis methods to examine candidates who play the race card in political advertisements. They offer a compelling analysis of the construction of verbal and visual racial appeals and how the news media covers campaigns involving candidates of color.

Combining rigorous analyses with in-depth case studies-including an examination of race-based appeals in the historic 2008 presidential election—Race Appeal is a groundbreaking work that represents the most extensive and thorough treatment of race-based appeals in American political campaigns to date.

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